At the start of all new project review this checklist to ensure a successful kickoff

Completed Project Intake Form (submitted on the Monday Platform)
List of Key Stakeholders (Client SME, Marketing, EDSCx, Analytics, Web Production)
- EDSCx - Jackie Pysarchuk, Rowena Enatsky, Matt Watier
- SME - Defined at Project
- Marketing - Defined at Project
- Analytics - Carol Johnson or Xiaodong Hou
- Web Production - Tatyana Kelmanson
Create all appropriate tickets for Analytics Reports, and Web Production Reports.
Email to MarCom and SME with their responsible data points to be collected.

Team Data Collection Responsibilities

Audience & User Research Data (personas, analytics, behavior insights)
- UX Impressions and audit of the exposed content UX
- Mouseflow Recordings and Analysis
List of Enterprise Content Directed Alterations to current existing product.
Project Folder Creation
- **NEW Content Collection Document
- Process Flows & User Journeys (if applicable)
- Capture Screen Grabs of the pages effected place in Before-And-After

Business Goals & Objectives
- KPIs for Success Measurement
User Goals & Objectives
- Conversion Points/Success Moments for User
Project Timeline & Deadlines
Any and All Vanities to Project
Any and All Email Communications to users while on boarding and or using the product.

Any and All Marketing Collateral that directs Users to or about the current project scope.
Any Marketing Publishing Schedules for email, social, print, in person, videos

Post Kickoff Discover