Microsites
A microsite on ACC.org functions like a unique sub-website tailored for a particular purpose or initiative. Think of it as an independent information hub under the main site's umbrella, opening with a vibrant full-page introduction of its theme. Its content, organized in an exclusive structure of related sub-pages, enables users to delve deeper into the specific topic without other site distractions.
Microsites represent a calculated approach for presenting semi-independent projects. While they adhere to most of ACC.org's branding guidelines, their unique design and structure allow them to serve as focused resources for users.
However, creating a microsite is not always advisable due to costs and other considerations. It's generally reserved for significant initiatives that are notably important, brandable, unique, complex, and self-contained. In such instances, a microsite can offer significant value. Keep in mind this is a surface-level explanation.
Components
Microsites at ACC
- Current state on ACC.org- areas of the site that do not have navigation or links back to the rest of the site.
- (Hopeful) Future state - A collection of pages that may sit within ACC.org, but do not share navigation and have different branding, in support of a specific activity for a set period of time.