Microsite Definition
A microsite, also known as brochure pages, is an independent yet intergrated subsection within the main ACC.org framework.
Microsites must have an established goal to be considered to be broken away from the main Acc.org framework.
- A clearly defined central focus and goal, the microsite serves as a concentrated platform for strategic communication and user interaction.
This grouping of pages includes the basic branding of the main site while introducing: unique sub-branding elements, a sandboxed navigation structure.
- These components establish a distinct identity, subtly differentiating the microsite while preserving coherence with the main brand.
- The structuring of the microsite comprises multiple interconnected pages that form an exclusive navigation tree. This enclosed network ensures that each page links exclusively to other pages within the microsite, creating a tailored, immersive user journey.
TLDR Quick Read
- Microsite: A distinct, yet cohesive, self-contained subsection within the ACC.org site.
- Sub Branding Elements: Unique branding features that distinguish the microsite from the main ACC.org brand, yet align with its basic branding.
- Enclosed Navigation Tree: The microsite encompasses a network of pages that interlink exclusively within its own scope, creating a customized navigation experience.
- Central Focus and Goal: The microsite is crafted with a specific objective, functioning as a dedicated communication and engagement platform.
- Aliases: The microsite is also known as Landing Page and Brochure Pages.