Anatomy of a Microsite
The Structure and Features of an ACC.org Microsite
A microsite on ACC.org is a purposeful orchestration of interconnected pages, centered around a key "Home of the Initiative" page. Each page is a chapter of the initiative's story, aimed to guide users to a strategically defined conversion point. Here's an outline of the elements:
- Home of the Initiative: This main, full-screen page serves as the prologue to the initiative's story, providing a pathway back to the main ACC.org site. It features a text-free, richly layered hero image, a compelling call-to-action (CTA), and supportive information to propel the narrative. Additional CTAs invite visitors to explore further details.
- Hero Image: This visually arresting image, free from text and easily adaptable to cropping or trimming, imbues the microsite with a unique "flair" or brand identity. Hero Image Requirement
- Initiative CTA and Hero Image: The microsite distinguishes itself from the main ACC.org site through its unique branding, represented by the hero image and a clear, persuasive CTA. This combination piques user interest and encourages action.
- Sub-Pages and Micro Branding: Consistent branding is carried through to each sub-page via a smaller image that reflects the "flair" of the home page's hero image. These pages, adhering to comprehensive content creation guidance, utilize a sidebar navigation layout and always lead back to the "Home of the Initiative". Micro Branding with Page Title
- Purpose-Driven Sub-Pages and Conversion Points: Every sub-page plays a crucial role in the initiative's narrative, either by presenting a primary CTA, providing deeper information, or hosting a set of conversion points. Each page aims to drive the user towards a conversion, fulfilling the strategic needs of the microsite.
This well-crafted design ensures a distinct, narrative-driven user experience within the microsite while maintaining a strong link to the broader ACC.org environment.