Website Audits at Multiple Focused Levels: Content, Member Section Deep Dive, and UX Analysis
Multi layered investigations have been done against this section of content
Cutting the Fat & Taking out the Trash
Website Content Audit We have discovered obsolete pages and reduces the content and value that we need to cater to.
Enforcing a new pattern for content production to reduce the repeat of this issue in the future. Doc Matter will take on some of content that once lived here.
The content that is left in this zone will be more aggressively archived to reduce regaining bloat.
Dealing with the Customer Experience
The Member Section Deep Dive has found the inconsistency has lead to a confused customer experience. Has lead to maintenance problems which as drained resources over the years stopping us from improving this facet of the Member Benefits to its fullest. Optimizing and simplifying can open up time and effort to really drive content and facilitation to return value back to the members.
Structure Becomes the Same
Content Channels become easier to follow
Cross Usage and onboarding becomes simplified in messaging and action
Reinforcing Value to Member Sections
Member Section as a value exclusive access to tailored resources, mentorship, and leadership opportunities within specialized communities, helping professionals advance their careers, build credibility, and stay connected to the latest developments in their field.
Access to Exclusive Content comes with putting the content behind a need to login.
This can open up future opportunities to enrich this content from conversations started in Doc Matter and through Workgroup Polish made into valuable resources and toolkits specific to these member sections
Specialized Gated Digital Communities of Doc Matter established areas to start mentorship, and leadership opportunities
Linking Globally Published Content builds Nontreaty and Visibility of the Section