Onboarding Dynamic Content

Member Sections

Project Summary

Take the Women in Cardiology Section and work through the pages in prototype so we can then model the the content document to make this turn key.

  • Home Logged Out (Finished)
  • Home Logged In But Not Member
    • I will need Laura Bicicchi help to work through how we want to position the pitch to be a member of the college at this point.  The main CTA is go explore the Join US area of the site but we should pivot the content more to Becoming a Member at this point.
  • Home Member but Needs to Become associated with the SECTION
    • I will  also need a small ever green pitch for the CTA that leads them to the Renew Page. 
    • In this state I want to open up the About Page so users can see leadership and workgroups
    • In this state I also wan to Open up previews of the Notifications (Not Clickable?)
    • In this state I want to have the Public content avaible for Webinars and Resources but have an evergreen statement to get to the full content do CTA to join the Section. (I think this can be Evergreen with the swap out of the Section Name)
  • Full Access (Finished)

UI Framework for Exclusive Member Benefit Access

Overview

The UI is designed to dynamically guide users through a personalized onboarding process tailored to their current state of access. By highlighting benefits, showcasing missing opportunities, and providing clear next steps, the page encourages users to advance their membership journey. This system supports four user states:

  1. Logged Out
  2. Logged In, Not a Member
  3. Logged In Member, Not Part of the Section
  4. Full Access

Document Outline by UI Sections and User States

UI Sections

  1. Primary CTA

    • Quick Headline: Unlock Access Now
    • Supportive Sentence: Discover the benefits waiting for you—resources, connections, and tools built for your success.
    • CTA Button: [Log In / Join Today]

  2. General Introduction

    • Global & Evergreen:
      • Welcome message emphasizing exclusive resources, tools, and opportunities.
      • Encourages users to unlock the next level of their career.

  3. Footer Echoed CTA

    • Global & Evergreen:
      • Headline: Log In Now!
      • Supportive Description: Don’t miss out—log in today to unlock exclusive resources.
      • CTA Button: [Log In]

  4. Lock Statement

    • Global & Evergreen:
      • Headline: Only Available to Members of ACC
      • Description: Highlights the exclusivity of Member Sections and benefits of ACC membership.
      • Encourages logging in to explore resources and perks.
      • CTA Button: [Learn More]

  5. Convincing Statement to Pass the Lock

    • Not Evergreen: Varies depending on user state & Section.
      • For Logged Out: Encourages logging in to unlock opportunities.
      • For Logged In, Not a Member: Explains the benefits of ACC membership.
      • For Logged In Member, Not Part of the Section: Describes the value of joining the specific section.

  6. In-depth Section

    • Not Evergreen: Detailed content for specific sections (e.g., Women in Cardiology).
    • Includes tailored benefits, mission statements, and descriptions to persuade users.
    • Ends with a specific CTA for the section.

User States

  1. Logged Out

    • Primary CTA: Encourages logging in.
    • Lock Statement: Focuses on logging in to explore.
    • Convincing Statement: Describes benefits of logging in.

  2. Logged In, Not a Member

    • Primary CTA: Highlights joining ACC to access exclusive benefits.
    • Lock Statement: Emphasizes becoming a member.
    • Convincing Statement: Details the advantages of membership (tools, network, and career growth).

  3. Logged In Member, Not Part of the Section

    • Primary CTA: Encourages joining the specific section.
    • Lock Statement: Highlights section exclusivity and alignment with user goals.
    • Convincing Statement: Outlines tailored benefits (e.g., networking, resources, leadership pathways).

  4. Full Access

    • No additional content required beyond acknowledgment of full access.

Content Template

General Introduction (Evergreen)

Welcome to [Section Name] Member sections are your gateway to exclusive resources, specialized tools, and unmatched opportunities** to grow professionally through mentoring, networking, and leadership pathways. Let’s help you unlock the next level of your career with these benefits.

Logged Out State (Not Evergreen)

General Introduction

  • Headline: Welcome to [Section Name]!
  • Description: Member sections are your gateway to exclusive resources, specialized tools, and unmatched opportunities to grow professionally through mentoring, networking, and leadership pathways. Log in to unlock these benefits and elevate your career.

Primary CTA

  • Headline: Gain Access to Exclusive Opportunities with One Simple Step
  • Short Supportive Sentence: Log in to access resources and benefits designed to help you thrive.
  • CTA Button: [Log In to Continue]
  • Headline: Ready to Unlock Your Access?
  • Short Supportive Sentence: Don’t wait—log in now to start your journey.
  • CTA Button: [Log In]

Logged In, Not a Member (Not Evergreen)

General Introduction

  • Headline: Welcome to [Section Name]!
  • Description: It looks like you’re not currently a member. To enjoy this exclusive member benefit, you’ll need to join the ACC. Becoming a member will unlock incredible resources and opportunities while connecting you with a global community of cardiovascular professionals dedicated to transforming care and improving heart health.

Primary CTA

  • Headline: Become a Member of the ACC
  • Short Supportive Sentence: Become part of a global community and access unmatched resources and opportunities like this Member Section.
  • CTA Button: [Join Now to Unlock Your Potential]
  • Headline: Take the Next Step Today
  • Short Supportive Sentence: Join ACC now to access the tools and community you need for success.
  • CTA Button: [Join Now]

Logged In Member, Not Part of the Section (Not Evergreen)

General Introduction

  • Headline: Welcome to [Section Name]!
  • Description: The [Section Name] is tailored to empower [target audience, e.g., women cardiologists] with tools, mentorship opportunities, and leadership pathways to foster professional growth and connection.

Primary CTA

  • Headline: Unlock the Full Potential of [Section Name]
  • Short Supportive Sentence: Join [Section Name] to access exclusive benefits, tools, and a supportive professional community.
  • CTA Button: [Join the [Section Name] Today]
  • Headline: Expand Your Membership Benefits
  • Short Supportive Sentence: Don’t miss out—join [Section Name] now to unlock more opportunities.
  • CTA Button: [Join Now]

In-depth Sections

Logged In Member, Not Part of the Section

  • Headline: Championing Women’s Leadership, Professional Growth, and Wellness
  • Description:
    The Women in Cardiology Section of ACC provides a unique platform for women cardiologists to:
    • Strengthen their support system through professional connections.
    • Enhance their skills via targeted mentoring and development programs.
    • Access tools to prepare for leadership roles within the College.
      Our mission is to create an equitable and supportive community for women cardiologists, fostering inclusion and leadership across all specialties and career stages. Together, let’s build a more dynamic and inclusive cardiovascular field.
  • Benefits List:
    • Professional Online Community
    • Mentorship Opportunities
    • Leadership Pathways
    • Exclusive Content
    • Topic-Specific Tools
  • CTA: [Become a Member of Women in Cardiology]