CCKE
Project Summary
The CCKE products must improve their conversion and should be converted to the best practices of product design.
Hypothesis
- Clarifying and Chunking the content will lead to better CX of the product.
- Clarify the tasks the user must take with the product. There seems to be 3 major steps in the process
- Apply
- Take the Exam
- Get the Results
- Off load much of the content to an FAQ or deeper content to allow the user to be task oriented.
- Clarify the tasks the user must take with the product. There seems to be 3 major steps in the process
- Stronger Branding between sister products will allow users to quickly determine if they have the product that is best for them.
- Allowing users to have an escape valve to the sister product if they reach the site via an outside source and were lead to the product that doesn't match their profession.
Work Outline
- Audit Content
- Review and Suggest Edits
- Mock-up solutions
- Rewrite Content
- Denote Conversion Markers for Analytics and Mouse flow.
Notes
- Product owner are really against moving this model into a Product Umbrella that then divides for each Persona version of the product which is is for OUS(clinicians outside the USA) and the US Based NPA/RN
- GREY BOX -- CCKE- OUS Wires and proposed content structuring
- Content Rewrite
- CCKE Content Proposal.
- CCKE - No Content Change Proposal
- Had a great talk with Jackie Pysarchuk and I would love to have an exercise with the team that attempts to do a Wrong answer only when dealing with Naming the CCKEs Button blog: Navigating the cross-functional world of naming
tags:: +Project Notes