What do we want to learn from Redesign Planning
What do we want to learn
Does Cloud SiteCore solve some of the above Technical Issues?
- A|B Testing with content and design
- Back End/ Editing
- Loading Times
- Dev Time
- Personalization
Does reduction of content solve the above Content and Design?
- Duplicative
- Writing Style
- Accessibility
How should, can, will we leverage 1CRM?
- Personalization
- Member Benefits
- Guided Experience based on Purchase Life Cycle.
How does restyling the site benefit our users "does moving around the deck chairs help a sinking ship?"
- Changes are are jarring
- Consistency is good
- New experience is always hated by someone
- What is the scope of the Redesign. Are we just starting over? are we keeping with best patterns and applying consistency? Are we just removing the dead weight and fixing problems?
How does enforcing our Enterprise Strategic Division of offerings between Domains help the user?
- Duplicity
- SEO/SEM
How will we learn this information?
- interviews with staff (member care, IT, etc.)
- MI surveys
- Foresee
- interviews with non member users
How do we want to learn, teach, decimate this changes?
Change management historically is weak at the ACC
- Silos are real and we are not a flat organization!
- Push back from Silos, Stakeholders, Members
- Traditions are hard to break
- ACC is not an enforcer - how you need to work