Direct and Indirect Completive Landscape - Survey Questions

Project Summary

To effectively explore our competitive landscape, this survey aimed to uncover both direct and indirect competition regarding features and benefits offered by ACC.org. While direct comparison against our field is valuable, we should also consider how we compete on features and user experience beyond the cardiovascular care space. Users are multifaceted, interacting daily with experiences related to education, membership, events, reading articles, and news across various industries. Understanding how these elements are presented on the best platforms across the web will provide insights into expectations and best practices that can elevate ACC.org. This survey will help reveal which competitors are challenging ACC.org regarding user experience across offerings like education, certifications, membership, events, and news engagement.

Survey: Understanding the Competitive Space

Section 1: Direct Competitors

  1. Which organizations come to mind when you think of ACC's direct competitors in cardiovascular care and education?
    1. Text Input
  2. Which websites or platforms do you use to stay informed, get inspiration from, or see what is an industry standard for education and professional development in cardiovascular care?
    1. Text Input
  3. For the platforms you use to "stay informed" what do they do better than ACC.org?
    1. Checkbox Select All
      • User experience (UX)
      • Design
      • Navigation
      • Content quality
      • Personalization
      • Mobile Experience
      • Search functionality
      • Performance & Page Speed
  4. For the platforms you use to "stay informed" what does ACC.org do better?
    1. Checkbox Select All
      • User experience (UX)
      • Design
      • Navigation
      • Content quality
      • Personalization
      • Mobile Experience
      • Search functionality
        • Performance & Page Speed
  5. Leave any other comments.- Other (please specify)

Section 2: Indirect Competitors - Feature-Based Analysis

  1. Education: How do you interact with educational content on different platforms in your daily life, and what is the best example of a platform or website that provides educational content effectively?
    • Text Input
  2. For the platform you stated as the best for 'Education,' what do they do better than ACC.org?
    • Checkbox Select All
    • User experience (UX)
    • Design
    • Navigation
    • Content quality
    • Personalization
    • Mobile Experience
    • Search functionality
    • Performance & Page Speed
    • Other (please specify)
  3. Maintaining Certification: How do you interact with platforms for maintaining certifications or credentials, and what is the best example of a platform or website that supports maintaining certifications effectively?
    • Text Input
  4. For the platform you stated as the best for 'Maintaining Certification,' what do they do better than ACC.org?
    • Checkbox Select All:
    • Checkbox Select All
      • User experience (UX)
      • Design
      • Navigation
      • Content quality
      • Personalization
      • Mobile Experience
      • Search functionality
      • Performance & Page Speed
      • Other (please specify)
  5. Standards & Best Practices Repository: How do you interact with repositories of standards and best practices on different platforms, and what is the best example of a platform or website that serves as a standards and best practices repository?
    • Text Input
  6. For the platform you stated as the best for 'Standards & Best Practices Repository,' what do they do better than ACC.org?
    • Checkbox Select All
    • User experience (UX)
    • Design
    • Navigation
    • Content quality
    • Personalization
    • Mobile Experience
    • Search functionality
    • Performance & Page Speed
    • Other (please specify)
  7. Membership Organization: How do you interact with membership organizations on different platforms, and what is the best example of a platform or website that provides a great membership experience?
    • Text Input
  8. For the platform you stated as the best for 'Membership Organization,' what do they do better than ACC.org?
    • Checkbox Select All
  9. Event & Conference Hub: How do you interact with platforms for discovering and registering for events or conferences, and what is the best example of a platform or website that effectively manages events and conferences?
    • Text Input
  10. For the platform you stated as the best for 'Event & Conference Hub,' what do they do better than ACC.org?
    • Checkbox Select All
  11. Staying Up-to-Date on News: How do you interact with news platforms to stay up-to-date, and what is the best example of a platform or website that provides timely and relevant news effectively?
    • Text Input
  12. For the platform you stated as the best for 'Staying Up-to-Date on News,' what do they do better than ACC.org?
    • Checkbox Select All