Competitive Analysis
Project Summary
Looking at the competition will give us insights on how we will can can shift our site to be competitive.
Outline
- Collect Associations that Match to Up to Our Business Model or our content
- Establish Matrix to compare the association against.
- Raw Data Collection of the Associations
- View Trends via data collections in tables or charts.
- Capture things of note that improve
Docs & Research
- Collection of Associations and the Metric we Want to Rate them on. Word Doc
- High Lights - Power Point
- Direct and Indirect Completive Landscape - Survey Questions
- Review Sheet - Blank
Additional Notes: - https://www.nngroup.com/articles/how-to-conduct-a-heuristic-evaluation/
- https://www.nngroup.com/articles/ten-usability-heuristics/
- Web Based Heuristics
- Evaluation WorkBook
- What do we want to learn from Redesign Planning
Raw Collection Documents
Medical Associations
Organizations that directly compete for our membership.
AHA -- American Heart Association
ESC -- European Society of Cardiology
AMA -- American Medical Association
HFSA -- Heart Failure Society of America
HRS -- Heart Rhythm Society
Other Professional Medical Associations
Other organizations with similar offerings, though not necessarily in direct competition for Cardiology.
AAN -- American Academy of Neurology
fACS -- American College of Surgeons
Internal Competition
Not included List of Associations
ABIM -- American Board of Internal Medicine [https://www.abim.org/]
APA -- American Psychological Association https://www.apa.org/
ASH -- American Society of Hematology https://www.hematology.org/
ASCO -- American Society of Clinical Oncology https://www.asco.org/
ISHLT -- International Society for Heart and Lung Transplantation - https://www.ishlt.org/
Overviews or Collated Data
Outputs of the Data Capture
Journal VS Main Site Chart
Member Experience Chart
Brand Identity & Personality Chart X-Axis Audience Focus Y-Axis Tone & Expression
Strategic Emphasis on Organizational Initiatives Chart
Readability Table and Score Rules | Readability Comparison Scoring
Ad Usage across platforms
A deep dive into how each org utilizes ads in their suit of platforms.
Additional Notes
- Login is often very connected to membership where some even label it is as member login.